
Chris Lucero
Heron's Key Executive Director
Chris Lucero joined Heron’s Key as Executive Director in January, 2024. As Executive Director, he is responsible for the day-to-day operations of the community. Prior to joining Heron’s Key, Mr. Lucero held a variety of positions, including roles as General Manager, VP Sales & Marketing, VP Operations, and most recently as Regional Director of Sales for a large national senior living organization.
Mr. Lucero earned a bachelor of business administration degree in marketing from the Anderson Schools of Management, University of New Mexico, Albuquerque, NM. He is a former college basketball player, former president of the Cystic Fibrosis Foundation and former board member of the Rio Rancho Chamber of Commerce.
Mr. Lucero currently lives in West Seattle. He enjoys paddle boarding and kayaking, and is a devoted pet owner of two dogs, Isla and Griff.